Tools
Figma, Balsamiq, Illustrator
Hello I'm Nicole 👋
I'm a Product Designer @Spectrum, previously @Loblaw.
I design high-impact, cost-efficient, and innovative digital enterprise solutions. Advocate for smarter processes and design scalability. Passionate about problem discovery as I believe design is not only about how things look but also how things work!
Selected Design Projects
Loblaw
Redesign the digital asset publishing experience for content authors
Web
Enterprise
End-to-End UX/UI
Shipped content management solution for the largest food retailer in Canada and reduced production working time by 50%
FreshFind
Discover local goods and authentic experiences in your neighborhood
Web
UI
Site Map
Revamped the user interface and information architecture of the marketplace website to drive sales and conversion
PickEasy
Make searching and saving your favorite restaurants quick and easy
Mobile
Feature Building
A/B Testing
Developed the "Search" and "Curated List" features to personalize user experience in identifying the next dining spot
Curi
Connect curious students with
peer mentors for knowledge sharing
Mobile
End-to-End UX
Design Challenge
Designed the conceptual social app that connects new students who have questions with experienced students
Beyond Design
"Co-parented" 6 first-year UXD students at the Faculty of Information. Organized workshops to drive their success as designers.
Investigated the data practices and transparency on Anti-Asian Hate Crimes, with a research stipend from the University of Toronto and University College London.