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Hello I'm Nicole 👋

I’m a Product Design Lead at Spectrum who connects the dots and makes things happen. I turn complex problems into scalable digital experiences, bringing users, business, technology, and teams together to move ideas from ambiguity to execution.
 

I’m passionate about simplifying workflows and finding better ways of working because great design isn’t just about how things look. It’s about how things work.

See Design Projects ↓ 

01
Collection 01  /  Spectrum

Telecommunications   •  ​ Fortune 100   •  ​ 2023 - Present

TechMobile

Transform the experience for a 30,000+ onsite workforce

Mobile

Desktop

Enterprise

End-to-end

Evolving the tools that support the onsite workforce from a mobile-first foundation to a unified ecosystem across departments, roles, and platforms.

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01.1 TechMobile

Hawkeye Executive Dashboard

Unify fragmented field operations data into one executive workflow

Desktop

Enterprise

AI Co-design

0 → 1

Co-designing with Claude and Figma AI to transform a VP’s manual review into a unified workflow for surfacing risks, synthesizing data, and driving action.

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01.2 Hawkeye

Lead Management Dashboard

Enhance lead conversion by optimizing inbound call management for sales

Desktop

Enterprise

Discovery

Developed the product vision and initial concept for the Lead Management Dashboard within 8 weeks, a web app that enhances sales with high-intent leads.

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01.3 LMS
Collection 02  /  Albertsons

Grocery & Retail  ​ •  ​ Fortune 500   •  ​ 2024 - 2025

02

Safeway Fuel

Bring Fuel into the Safeway app for a unified and seamless experience

Mobile

B2C

End-to-end

Led the integration of Fuel experience into the Safeway app, projected to drive ~$5.5M incremental revenue through increased adoption and loyalty.

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02.1 Fuel

Store Mode

Enhance Store Mode with AI-powered wayfinding for faster item discovery

Mobile

B2C

End-to-end

Designed an AI-driven wayfinding framework that helps customers find products faster in-store, driving higher repeat engagement.

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02.2 Store Mode

Limited Time Offer

Launch a seamless pre-order digital experience for limited products

Mobile

Desktop

B2C

End-to-end

Designed the new digital pre-order experience for customers at over 2,200 stores, unlocking an incremental revenue of $100M over the next three years.

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02.3 LTO
Collection 03  /  Other Work

Selected projects ​ •  ​ Across industries   •  ​ Before 2023

03

Loblaw, Canada's Largest Retailer

Redesign the digital asset publishing experience for content authors

Desktop

Enterprise

End-to-end

Delivered a content management solution for Canada's largest food retailer, cutting production working time by 50%.

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03.1 Loblaw

FreshFind, Startup

Discover local goods and authentic experiences in your neighborhood

Desktop

B2C

Redesign

Revamped the user interface and information architecture of the marketplace website, boosting sales and conversion rates by 3x.

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PickEasy, Startup

Make searching and saving your favorite restaurants quick and easy

Mobile

B2C

Redesign

Crafted the 'Search' and 'Curated List' features to personalize the user experience, helping users find their next dining spot with ease.

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Curi, Conceptual Design

Connect curious students with peer mentors for knowledge sharing

Mobile

UX Research

Design Challenge

Conceptualized a social app that connects new students with experienced peers to help them navigate their university experience.

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03.2 FreshFind
03.3 PickEasy
03.4 Curi
🐾

Thanks for visiting!

"A little consideration, a little thought for others, makes all the difference." - Eeyore from Winnie the Pooh.

Let's Connect    •     @2026 NICOLE YU

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