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Hello I'm Nicole 👋
I'm a Senior Product Designer at Albertsons that crafts high-impact, seamless and delightful digital experience. I lead product teams to tackle complex problems and create awesome things. Passionate about workflow optimization as I believe design is not only about how things look but also how things work!
Albertsons
Launch a seamless pre-order digital experience for limited products
Mobile & Web
B2C
End-to-End Design
Designed the new digital pre-order experience for customers at over 2,200 stores, unlocking an incremental revenue of $100M over the next three years
Spectrum
Reimagine an optimized and contextual experience for field technicians
Mobile
B2B Enterprise
Product Development Cycle
Revamped the end-to-end experience of the TechMobile app, leading to a 15% increase in job completion rates for over 18,000 technicians in 12 months
Spectrum
Enhance lead conversion by optimizing inbound call management for sales agents
Web
B2B Enterprise
Concept Development
Developed the product vision and initial concept for the Lead Management Solution within 8 weeks, a web app that enhances sales with high-intent leads
Loblaw
Redesign the digital asset publishing experience for content authors
Web
B2B Enterprise
End-to-End Design
Delivered a content management solution for Canada's largest food retailer, cutting production working time by 50%
FreshFind
Discover local goods and authentic experiences in your neighborhood
Web
UX/UI Redesign
Information Architecture
Revamped the user interface and information architecture of the marketplace website, boosting sales and conversion rates by 3x
PickEasy
Make searching and saving your favorite restaurants quick and easy
Mobile
Feature Building
Freelance
Crafted the 'Search' and 'Curated List' features to personalize the user experience, helping users find their next dining spot with ease
Curi
Connect curious students with
peer mentors for knowledge sharing
Mobile
User Research
Design Challenge
Conceptualized a social app that connects new students with experienced peers to help them navigate their university experience
